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 Bob Longstreth quoted in the Atlanta paper
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BeWare                    POA Site Supporter Prowler Junkie From:Acworth , Georgia , USA |
posted 08-16-2002 04:35 PM
    
Article title "Chrome Accents Regaining Luster" "Retro Models spearhead comeback". The article in the Wheels section is about how chrome is regaining popularity. Again from the article. "Chrysler, one of several manufacturers that now offers chrome wheels, has had to hustle to keep up demand. Quite frankly the demand has exceeded our ability to produce said Chrysler's Bob Longstreth." Bob, Very cool to see you quoted in the Atlanta newspaper This message has been edited by BeWare on 08-16-2002 at 04:36 PM |
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Gary C POA Site Supporter Prowler Junkie Personal ScrapBook From:San Diego Area |
posted 08-16-2002 05:02 PM
PORTLAND, Maine -- Chrome was king on American cars in the 1950s and 1960s, but it went the way of the tail fins and big-block V8s after becoming synonymous with gas guzzlers that struggled to compete with imports. Times have changed and so have attitudes. Chrome wheels and shiny metal accents have enjoyed a resurgence on cars and trucks. It's there on expensive chrome wheels on luxury cars, sport utility vehicles and trucks. It's there on retro cars like Ford's Thunderbird and BMW's Mini. Even a few mainstream models are sporting more chrome. The reason is as old as Americans' love affair with their cars and trucks: dazzling chrome gets attention. "You (have to) go chrome," said Beau Bergeron, 20, of Pelham, N.H., who purchased 20-inch chrome wheels for his lowered 2002 Chevy Blazer. "It just looks good -- big, big chrome. Bigger is better." Chrome never went away, of course, but it faded in the 1980s. Today, chrome, polished aluminum and other products with a shiny appearance are collectively called "brightwork" in the industry. "It hasn't come roaring back, but it has been encroaching back into the market in a subtle way," said Chris Cedergren of the automotive marketing company Nextrend Inc. in Thousand Oaks, Calif. It started in the early 1990s with aftermarket exhaust tips, wheels and trim used to add flash and to customize cars and trucks. Chrome wheels, in particular, caught on long ago in California and Florida, but now they are nationwide. "Chrome and other brightwork items help a person differentiate his or her vehicle by providing an element of luxury or prestige," said Rosemarie Kitchin, spokeswoman for the Specialty Equipment Market Association. Chrysler, one of several manufacturers that now offers chrome wheels, has had to hustle to keep up demand. "Quite frankly, the demand has exceeded our ability to produce," said Chrysler's Bob Longstreth. Kuntz Electroplating Inc., which transforms ordinary wheels into chrome-plated wheels for General Motors, Ford, Chrysler and other manufacturers, is in the process of boosting capacity from 1.5 million to 2 million wheels a year. Demand has been growing 15 to 20 percent a year. "It's like a little bit of jewelry for your car. If you have the right amount, it adds a touch of class," said Mike Kuntz, director of business development for the company, which is based outside Toronto. Chrome is a must for retros. Chrysler is offering a chromed-up version of its PT Cruiser this fall, and VW is putting chrome on its New Beetle convertible. There's also chrome on the BMW Mini and Ford Thunderbird |
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BeWare POA Site Supporter Prowler Junkie From:Acworth , Georgia , USA |
posted 08-16-2002 07:22 PM
Gary, Yep that is the exact same article. |
ALLEY CAT POA Lifetime Site Supporter Prowler Junkie From:mesa, az, USA |
posted 08-16-2002 09:23 PM
Bob has spent some time the past year seeing the Alley Cat at events with its added chrome treatments!  Chrome rear bumper Shimmers |
Chromer POA Site Supporter With Jack the Wonder Dog - Official POA Mascot Personal ScrapBook From:Denver, Colorado, USA |
posted 08-16-2002 10:05 PM
quote: HEY BOB, Bob, it was a pleasure meeting you and we're glad you chartered Our PROWLER team! XOXO, ------------------ |
ed monahan POA Lifetime Site Supporter Prowler Junkie Personal ScrapBook From:Cincinnati, Oh, USA |
posted 08-16-2002 11:36 PM
Alley Cat, as usual you are a day late and a dollar short. I was in on this fad for the past 20 years. A pioneer, leading the way. Chrome Dome. Eat your heart out. |
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ALLEY CAT POA Lifetime Site Supporter Prowler Junkie From:mesa, az, USA |
posted 08-17-2002 01:56 AM
Ed- once again, you got me!!! |
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