posted 05-21-2003 08:23 AM         

quote:

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Originally posted by CJ:
She's definitely a better choice than Martha Stewart was..

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Whatever DC paid her,,,is was a steal!!! The lady sings in nine octive ranges and five languages. In my opinion, no better singer out there and she packs the concert halls. I seen her concert in Phoenix and rated it the best I've ever seen. Lethia and I are going to see her in Vegas in September. Her Vegas show sells out months in advance,,,five or six days a week! A must see in Vegas!

Women have a great influence on cars sales to most families, and Celine does have that magical influence. Her song "I Drive All Night (to make love to you)" is a perfect backdrop song for the commercials.

posted 05-21-2003 02:46 PM         

quote:

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Originally posted by tangled up in BLUE:
...I have nothing against the singer, not sure if I have ever heard her sing....

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If you've seen the movie Titanic then you've heard her sing. She sang the theme song and won an Oscar for it.

quote:

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Originally posted by FL Blue Cat:
If you've seen the movie Titanic then you've heard her sing. She sang the theme song and won an Oscar for it.

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Yes, and the ship sunk. LOL!

I think it was like Pepsi's bazillion dollar deal with Micheal Jackson,...did it really bring them in alot of business? Did folks really want to try it because some guy was spinning around and grabbing his crotch?

Celine may have alot of fans but, those fans buy her CD's because it has her singing on it.

Will they really fork over $20-50K for a car just because they heard her voice in the background. Big difference.

quote:

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Originally posted by DR PROWLER:
How many promos will Celine be able to do for Chrysler,now that she has her own Vegas show(which runs for the next three years)?
My 2 cents-I'd love to see Chrysler put that money into developing more great cars(like Prowlers) and spend their advertising budget elsewhere!

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Here, here!

Probably pretty easy if she is just the music in the background. Heck they could just even use a CD if she was too busy.

posted 05-22-2003 06:47 AM         

I agree with DR PROWLER in that the money should be spent on product improvement.

My 2 cents.

posted 05-22-2003 08:21 AM         

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Originally posted by CTProwler:
I never bought a car because of a commercial. You either like it or not.

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Exactly right! But something got you to the dealership to look at the car and that is what the commercials are for.

BTW - Celine has made several commercials inwhich she is either driving the car or sitting in it = Crossfire and Pacifica. Her butt looked perfect sitting in it!

quote:

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Originally posted by ed monahan:
It is great to see Prowler owners know a lot more about advertising than ad execs!!

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Personally, I think they do.

That is not to say some ad agencies can't come up with good or clever ads but, some multi-bazillion dollar deals are just train wrecks sold to major corps that feel by spending alot, they will get alot back.

quote:

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Originally posted by ALLEY CAT:
BTW - Celine has made several commercials inwhich she is either driving the car or sitting in it = Crossfire and Pacifica. Her butt looked perfect sitting in it!

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Pulleezz, that anorexic body with the big honker of a nose.
She can sing but, keep her out of the camera's lense.

quote:

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Originally posted by Black Tie 161:
I am more offended by companies like Nike that paid Michael Jordan MILLIONS of dollars (like he needs it) to promote their sneakers that are produced in asian sweatshops for pennies...

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Why? In that part of the world, a few hundred bucks a year is a kings ransom. Nike is just maximizing it's profits.

posted 05-22-2003 01:09 PM         

By TOM WITHERS, AP Sports Writer

CLEVELAND - High school basketball star LeBron James signed a multiyear endorsement deal on Thursday with Nike, which outbid Reebok and Adidas for the 18-year-old star, who is expected to be the NBA's No. 1 draft pick next month.

Terms of the deal negotiated were not released, but a source close to James, who spoke on condition of anonymity, told The Associated Press the deal was worth more than $90 million.

"Nike is the right fit and has the right product for me at the right time," James said in a statement. "They are a good company that has committed to supporting me throughout my professional career, on and off the court."

The agreement came just hours after James signed an exclusive contract with Upper Deck trading cards. His contract with Nike is believed to be the richest initial shoe contract ever offered to an athlete.

When Michael Jordan signed his first contract with Nike in 1984, it was for $2.5 million over five years. Nike signed Tiger Woods to a five-year, $40 million deal in 1996, but it was later replaced by a $100 million package from the sporting apparel giant.

Earlier this week, Nike signed Carmelo Anthony, the freshman who led Syracuse to the national championship in April to a shoe and apparel deal. Anthony, a close friend of James, is projected to be taken with the No. 2 pick next month.

"We are excited about our new partnership with LeBron James and look forward to a nurturing relationship with him," said Lynn Merritt, a Nike executive. "LeBron has great worth ethics on the court, tremendous basketball ability and a passion for the game."

Last weekend, James, his mother, Gloria, and agent Aaron Goodwin spent two days at Nike's corporate headquarters in Beaverton, Ore., where the company made its final presentation.

Adidas appeared to drop out of the running earlier this week, just days after it put up billboards and placed messages on buses in Akron directed at James.

James also signed an exclusive multiyear contract with Upper Deck trading cards Wednesday.

The 6-foot-8 James' selection of Nike over Reebok and Adidas ends a nearly two-year battle among the shoe companies to land the dynamic player, whose game has been compared to that of Jordan and Magic Johnson.

James has received unprecedented media coverage the past two years. He has appeared on the cover of national sports magazines, and last season two of his games were televised nationally by ESPN.

The shoe deal came less than a day before James was to learn where he'll be wearing his Nikes as a pro.

The NBA will hold its draft lottery Thursday night, and the winner gets the right to select James, a three-time Mr. Ohio in Basketball and the consensus national player of the year the past two years.

The Cleveland Cavaliers (news) and Denver Nuggets (news), who tied for the league's worst record this season, have the best chance at getting the top pick.

Terms of the deal with Upper Deck were not immediately available, but company spokesman Jake Gonzales said James' contract is on a level with previous agreements signed by Jordan, Woods and soccer star David Beckham.

Boone said the trading card deal included a $1 million signing bonus.

Gonzales said James is the youngest person ever signed by Upper Deck, whose other spokesmen include Kobe Bryant (news), Kevin Garnett (news), Ichiro Suzuki and Hideki Matsui.