Posts: 5068
From: Dallas, TX
Registered: OCT 2012

posted 02-07-2006 11:15 AM         

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READ THE TEXT BEFORE YOU CICK ON THE LINK

There are no computer graphics or digital tricks in the film.
Everything you see really happened in real time exactly as you see it.
The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

In addition, it's two minutes long, so every time Honda airs the film on British television, they're shelling out big bucks. However, it is fast becoming the most downloaded advertisement in Internet history.

Honda executives figure the ad will soon pay for itself mply in "free viewings." (Honda isn't paying a dime to have you watch this commercial!).

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film.

Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars. The voiceover is Garrison Keillor. When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Oh, and about those funky windshield wipers. On the new Accords, the windshield wipers have water sensors and are designed to start doing their thing automatically as soon as they become wet.

Honda Commercial

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posted 02-07-2006 05:05 PM         

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Scroll down below the image window and you'll see a link to other cool commercials/videos.

Kevin

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From: Sandy Hook Ct. USA
Registered: DEC 2002

posted 02-08-2006 07:31 AM         

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I was troubled by the tires also Ed, but could they claim it if it wasn't true. Well, I guess it wouldn't be the first time, but what a black eye if it came out that way. Really cool though!

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BackinBlack

Posts: 5068
From: Dallas, TX
Registered: OCT 2012

posted 02-08-2006 08:10 AM         

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quote:

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Originally posted by ed monahan:
I find it extremely hard to believe that those tires would roll uphill. It is a great commercial and fun to watch but I don't think it was filmed in real time.

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"The sequence where the tires roll up a slope looks particularly impressive but is very simple. Steiner says there is a weight in each tire and when the tire is knocked the weight is displaced and in an attempt to rebalance itself, the tires roll up the slope."

All times are CT (US)