posted 03-03-2003 04:54 PM         

"DaimlerChrysler AG is starting a tire program for Chrysler group dealers this month that is designed to capture maintenance business lost to tire stores. Through the Mopar Tire Works program, Chrysler, Dodge and Jeep dealers can buy popular brands, including Michelin, Goodyear, Uniroyal, BF Goodrich and Continental tires, at competitive prices.

There will also be a price point tire for the used-car department. If dealers want "to put tires on a used car, they will be able to do it for $200. They need a respectable dire at that price point.

The program includes an online ordering system that will tell the dealership whether tires on a customer's car are original equipment or replacements; stock rotation, which will allow dealers to return tirs that aren't selling; and point-of-purchase signs, displays and literature.

There are two levels of commitment. The Mopar Tire Works program is for dealers who want to sell tires when customers ask for them or need new tires. The Mopar Tire Works Plus program is for dealers who want to compete head-on with tire stores. Mopar Tire Works Plus dealers must meet stiffer requirements than the Mopar Tire Works dealers. They must have a formal inspection process, invest in certain tire changing and balancing equipment, and send staff to special training.

More details on the cost of the program and dealer requirements will be available after the program is introduced."

posted 03-03-2003 09:31 PM         

And if the answer is yes,,,,My question: Will the special training of staff be taught on how to work with big, chrome wheels and EMT tire sensors?